For high-achieving women 35 to 55 at a real pivot. Entrepreneur. Investor. Leader.

For women building business, wealth, and a life they choose.

You've already built something. A career, a company, a portfolio, a household. Now the next chapter is pulling, and you can feel it's bigger. I coach women at exactly that moment: 1:1 and private, in English, French, or Spanish. Holding ambition and self-compassion at the same time, so you can decide faster, act without beating yourself up, and build without sacrificing yourself.

Serving women across the US, Canada, francophone Europe, and Latin America.

1:1 coaching: Clarity Session (90 min · $450 USD), then one of 3 signature programs. Investment shared in the written proposal after your Clarity Session.

Florida Retreats: separate track · 4 days · 6 cohorts/yr · by application.

Portrait of Cindy Arevalo, founder of Cindy Nova Coaching
Cindy Arevalo

Cindy Arevalo · Coach for women leaders

A minute with Cindy

Before we begin.

About 35 seconds. Sound on.

The problems I work on

Thirteen conversations you've been holding alone.

Most of what senior women carry is too sensitive for the team, too operational for a partner, too forward-looking for a therapist, and too personal for a peer. So it sits, unspoken, in the head. Until it costs sleep, momentum, or both. Here are the thirteen I work on most. Each one resolves at two levels: the one you live every day, and the one your organization pays attention to.

Conversation 1

Make your first ninety days in a new senior role land. Without burning your political capital before you've built anything.

A new title does not make you legitimate in the room. Trust does. We map your first ninety days around what to learn, what to decide, and what to leave alone until you have earned the right to touch it.

For you: you walk in with a plan, not a performance.
For your organization: a senior hire who lands well is the difference between eighteen months of momentum and eighteen months of clean-up.

Conversation 2

Keep and grow your team when your organization is asking for more with less.

Pressure on the leader becomes pressure on the team within days. We work on what you protect, what you transfer, and what you let go of, so the people you depend on stay engaged when the budget does not.

For you: you stop carrying everything on your own back.
For your organization: retention and engagement in the seats that matter most, under the conditions that usually erode them.

Conversation 3

Lead your team through a merger, a restructure, or a major organizational change. Without losing them on the way.

People do not leave during change because of the change. They leave because of how the leader carries it. We work on what to name, what to own, and how to keep the people who matter through the months when everything else is shifting.

For you: you stop second-guessing every announcement.
For your organization: continuity through the periods when continuity is at greatest risk.

Conversation 4

Present to a board, an executive committee, or external stakeholders with real impact.

The room is hard not because you do not know your material. It is hard because presence under pressure is its own discipline. We work on how you open, how you hold space when you are challenged, and how you close the room with a decision instead of a discussion.

For you: you stop dreading the meetings that matter most.
For your organization: better decisions, better deals, better funding for the work you came to do.

Conversation 5

Have the difficult conversation (performance, feedback, conflict) without destroying the relationship or the project.

Most leaders avoid the conversation until both the relationship and the project are already damaged. We work on how to enter it early, how to stay in it when it gets hard, and how to leave it with both of you still able to do the work.

For you: you stop carrying conversations you should have had three months ago.
For your organization: fewer escalations, lower turnover, faster recovery from conflict.

Conversation 6

Hold a senior role when its complexity has outgrown what anyone trained you for.

You were promoted because you delivered. Now the room is bigger, the politics are layered, and the tools that got you here are not the tools you need today. We rebuild the muscles that match the role you are actually in.

For you: you stop apologizing for not knowing what no one taught you.
For your organization: a leader who grows into the seat instead of crashing out of it.

Conversation 7

Move from technical excellence to executive influence.

Your career was built on doing the work better than anyone else. The next chapter is about shaping decisions you are no longer personally executing. We work on what to delegate, what to translate, and how to be heard in rooms that were not designed for the kind of expertise you carry.

For you: you stop feeling like a strong individual contributor in a leadership costume.
For your organization: a leader who can finally use the depth of expertise you hired her for, at the altitude the role actually requires.

Conversation 8

Ask for the next step (role, raise, capital) when you were taught to wait for it to be given.

Many women were rewarded early for being the one who works hard and waits. That reflex stops working at senior level. We work on what to ask for, how to frame it so it lands, and how to hold the conversation without retreating when the answer is not immediate.

For you: you stop watching less qualified people pass you for things you could have named first.
For your organization: a senior leader whose growth conversation is honest and structured, not a series of last-minute resignations.

Conversation 9

Operate at full power without burning the people around you, or yourself.

High output is the default for women who built their careers on relentless delivery. The cost shows up later, in the team, in the body, in the relationships. We work on what high output actually requires, and where the genuine recovery happens, so the pace becomes sustainable instead of accidental.

For you: you stop confusing burnout with commitment.
For your organization: a senior leader who sets a tempo the rest of the organization can sustain alongside her.

Conversation 10

Return from parental leave into a senior role without losing your place at work or your presence at home.

The leave itself is the easier part. The return is where most senior women lose ground, often in ways they never named out loud. We work on the conversations to have before you leave, the ones to have when you return, and how to design the first ninety days back so neither side of your life collapses.

For you: you stop trying to be the person you were before, while becoming a new version of yourself at home.
For your organization: the senior woman you invested in for years comes back, stays, and grows, instead of quietly exiting in month nine.

Conversation 11

Be often the only woman, or the only person from your background, in the room. Turn it into fuel rather than friction.

There is a specific cost to being the only one. There is also a specific perspective the room is missing without you. We work on what you take in, what you let pass, and how you make sure the voice that is yours, with the background that is yours, lands as expertise rather than oddity.

For you: you stop spending half your energy on translation and half on the work.
For your organization: a senior leader whose presence widens the kind of thinking the table is capable of.

Conversation 12

Build wealth alongside your career without losing yourself in either.

Many high earners reach a point where capital starts to accumulate faster than the time to think about it. We work on what your capital is actually for, what level of involvement you want to have with it, and how to make allocation decisions that match the life you are actually trying to build.

For you: you stop deferring the wealth conversation to whoever happens to be in the room.
For your wealth: a clearer relationship with capital, less drift, fewer late-night second-guessing of past allocations.

Conversation 13

Leave a senior corporate role to build something that is yours. And survive the year in between.

The decision to leave is rarely the hard part. The year that follows is where most women either rebuild beautifully or quietly grind themselves down. We work on the timing, the identity shift, the financial runway, and the conversations with the people you are about to put through this with you.

For you: you stop romanticizing the leap and start preparing the landing.
For your next chapter: the organization you build inherits a founder who arrived intact instead of depleted from the transition.

Each conversation reads at two levels: the one you live every day, and the one your organization pays attention to. The Clarity Session is where we name yours.

Funded by your employer

Have your employer fund this work.

A meaningful share of my clients have their employer cover part or all of their coaching. The investment moves from a personal expense to a learning and development line, and the conversation with your manager or HR becomes a structured ask, not a hopeful one.

The Clarity Session includes a full preparation for that conversation. You leave with the framing, the timing, the language, and the follow-ups.

Book a Clarity SessionSee the employer-funded path

For you

See yourself in at least one of these.

I coach women 35 to 55 who've already built something and feel a bigger chapter pulling. Two portraits I keep meeting. See if one sounds like you.

Portrait 1. The leader stepping up or stepping across

You're promoted, moving country, or rebuilding after a big life pivot.

Return from maternity leave, cross-border relocation, VP-to-CXO jump, mother of young kids with an ambitious partner. You want someone who's lived the big turning points, who coaches without advising, and who won't flatten your inner life for the sake of output.

Portrait 2. The entrepreneur at the pivot

You just left the job, or you're about to.

Your business is real, growing, or about to launch, and the stakes are personal. You want to build without grinding yourself into dust, and you want someone who can hold the ambition AND the tenderness toward yourself that keeps it sustainable.

You're not looking for therapy, and you're not looking for hustle. You're looking for someone who holds both ends at the same time.

What I believe

Three convictions that guide the work.

Coaching is not me telling you what to do.

It's helping you see clearly, decide, and hold the decision. My posture is ICF, questions, facilitation, reflection.

Self-compassion doesn't replace rigor.

It makes it sustainable. Compassion toward yourself is what allows high standards to last, not what replaces them.

I've lived the decisions I help you take.

Not all, but the big turning points, yes. Engineering pivot, cross-border move, building wealth in parallel. That lived experience is what lets me sit next to you without flinching when the stakes are real.

How we work

Two paths. You choose the one that fits.

Private 1:1 coaching starts with a Clarity Session and can continue into one of three signature programs. Florida Retreats are a separate track: 4-day monolingual cohorts, admission by application form, no Clarity Session required.

90 min · $450 USD

Clarity Session

The door in. A full 90-minute coaching session with a written Mapping delivered a few days later. If you choose to join a program within 14 days, the $450 is credited. Real coaching, not a sales call.

Book a Clarity Session →

3 / 6 / 12 months · by Clarity Session

1:1 Programs

Three signature programs. Signature (3 mo) to decide and hold a first clear move. Deep (6 mo) for a structural shift. Transformational (12 mo) for an integral rebuild.

See the 3 programs →

4 days · 8-12 women · by application

Florida Retreats

Six monolingual cohorts per year (FR / EN / ES), two per language: fall 2026 and spring 2027. South Florida. Admission by application. Flight and hotel at participant's expense.

Apply to a cohort →

How it works

The 1:1 coaching flow, step by step.

This describes the 1:1 path, which begins when you book a Clarity Session. Florida Retreats are a separate track: you apply directly through the Retreats page, no Clarity Session needed.

01

The Clarity Session

You pick a time on Cindy's calendar and answer 3 or 4 prep questions. 90 minutes one-on-one on Zoom. Real coaching, not a sales call. A few days later you receive a written Mapping: what's actually moving for you and what a next clear step could look like.

02

A conversation about fit

About a week later, Cindy reaches out, gently, no pressure. If a longer container makes sense, she sends a written proposal with the program (Signature, Deep, or Transformational), the price, and the modalities. Your $450 is credited toward whatever you choose.

03

Kickoff and real-life integration

Once you say yes, contract signed and first payment in. Your kickoff lands within a week or two, and the work begins where it actually matters: your decisions, your rhythms, the way you lead and live.

About Cindy

Cindy Arevalo. Engineer turned coach, active real estate investor, trilingual.

I work with senior women through the conversations no one else holds with them. Here is why I can.

Civil engineer for 15+ years across private-sector consulting, public-sector, and para-municipal work in Montréal. Pivoted into coaching 2022-2023. Relocated Montréal → South Florida in 2024 with my husband Jeff and our two daughters.

In parallel of coaching, I'm an active real estate investor with Jeff. Several hundred doors in multifamily across Canada and the U.S. Not a financial advisor.

Training: ICF-trained, PCC track, at Canada Coach Academy. NLP certified levels 1 and 2 (CQPNL). Ongoing work in applied neuroscience, somatic tools, and the psychology of high-performing women.

15+ years civil engineerActive real estate investor (CA + US)Trilingual FR · EN · ESICF-trained (PCC track)NLP · applied neuroscience
Read Cindy's full story

Testimonials

What the women I've worked with say

Gia NardiniGN
Gia Nardini

Assistant Professor, Florida Atlantic University

“When I came to Cindy, I was nearing promotion from assistant to associate professor and feeling stressed and uncertain about whether I was even pursuing the right career path. I was skeptical coaching could help. What shocked me was how transformational our conversations became. Through her probing questions, I realized I was focused on the wrong goal. I cannot control whether I get the promotion. I can control the mindset I bring each day. I now have weekly reminders set to ensure I'm working on the things I find meaningful, not the things I think will get me promoted. The same shift carried into my home life. With one particularly struggling child, two of Cindy's questions reframed everything for me: 'What belongs to you, and what belongs to your child?' and 'What energy are you bringing to the table?' I fundamentally changed how I show up. She is now significantly more open to new experiences and performing better at school. I could not believe the transformation.”
Soulef BoudjabiSB
Soulef Boudjabi

Naturotherapist, Founder of Sou Holistic

“I came to Cindy as a naturotherapist a year into transitioning from employee to entrepreneur. The biggest challenge was limiting beliefs that prevented me from feeling fully legitimate in my role. As a single mother, the mental load made it even harder. Initially I didn't think I needed coaching. I believed I could manage on my own. But after facing real difficulties, I realized I needed an outside perspective to identify my blocks. Cindy knows how to guide you through her questions to help you reflect and understand your own obstacles. She is gentle and takes the time to move at your pace. In one session she gave me concrete tools to regain control over my thoughts and boost my confidence. I now take concrete actions by connecting with my intuition and remembering why I wanted to become an entrepreneur. I focus on advancing my project rather than on what isn't working yet. I'd recommend Cindy to any business owner overwhelmed by the daily demands and struggling to stay connected to their original vision.”
Emilie P.EP
Emilie P.

Fondatrice, Emynessence Consultation

“Je suis arrivée vers Cindy six mois après avoir lancé mon entreprise, en transition de maman à temps plein vers entrepreneure. Je cherchais à clarifier ma posture, ma niche, et à concilier mon volet personnel et professionnel. J'avais déjà travaillé avec plusieurs coachs et j'avais souvent vécu de la déception. La régularité des appels ne suffisait pas. J'avais besoin de discussions pertinentes amenant des suggestions concrètes pour passer à l'action. La structure de Cindy, ses processus, ses questions spécifiques à mes enjeux me permettent à chaque rencontre d'avancer concrètement. Elle m'a posé des questions stratégiques sur le retour sur investissement que je pourrais apporter à mes clients, et la roue des possibilités a mis en lumière des zones encore floues. Les changements majeurs ont été d'ordre stratégique et de positionnement. Pour la première fois, j'ai l'impression de vraiment avancer et d'être réellement soutenue. Je la recommande fortement aux entrepreneurs en lancement.”

Read all client stories

Stay close

Stay close. Cindy's letter.

One reframing per week, drawn from real coaching sessions with senior women navigating real decisions. Plus first access to Florida Retreats and masterclasses. No filler. Unsubscribe whenever you want.

What I don't do

So you can decide with full clarity.

A few honest markers, so you can decide with full clarity. I'm a coach. Not a therapist, not a business mentor, not a financial advisor. And the pure burnout / performance-at-any-cost angle isn't where I live. If one of those is truly what you need, I'd rather walk you toward someone I trust than take on work that wouldn't serve you.

FAQ

Before you book, in case it's useful.

What's the difference between coaching and therapy?

Therapy works with suffering, the past, pathology. Coaching works with decision, action, the near future. I don't do therapy. If you're in active psychological crisis, I'll refer you to a therapist.

What does it cost total?

Clarity Session (entry point, 90 min): $450 USD. The only fixed public price. For Signature / Deep / Transformational programs, the investment is shared in the written proposal after your Clarity Session. Stripe USD, installments possible. The $450 Clarity fee is credited toward any program signed within 14 days.

Can I get a free trial session?

No. The way in is the Clarity Session, a full 90-minute coaching session at $450 USD, paid in advance. It's real coaching, not a disguised sales call: you leave with a written Mapping a few days later. If you choose to join a program within 14 days, the $450 is credited.

Which languages do you coach in?

English, French, Spanish. You pick the language at program start. You can switch mid-program if you want.

Do you work with men?

My public positioning is for women. If a man comes through referral and the fit is obvious, we talk. Exception, not policy.

I'm in Europe or Canada. Is distance an issue?

All coaching is virtual (Zoom + Voxer). Sessions are in Eastern Time but we work with your timezone. Florida Retreats are the only in-person offerings: 4 days in South Florida, by application form, monolingual cohorts (FR, EN or ES), two cohorts per language per year.

How often are coaching sessions?

Roughly once a week, with the exact cadence adjusted per program. Integration days between sessions are built into the plan. What comes up in a session needs time to actually land in your life.

Will you tell me what to do?

Most of the time, no. My posture is coaching. I help you see clearly and decide for yourself. That's what makes the decisions yours, and what makes them stick. But in very specific moments, if I see something precise that would serve you, I'll step out of my coach role explicitly: "I'm stepping out of coaching for a minute to mentor you. Here's what I see." Then I step back in. You always know which hat I'm wearing.

What is ICF?

The International Coaching Federation is the global professional standard for coaches. Being ICF-trained means my practice follows their code of ethics, their definition of coaching (a thinking partnership, not advice), and the competencies they require.

Do you give real estate / financial advice?

No. I'm an active investor but I am NOT a financial advisor. I don't recommend instruments, strategies, or allocations.

Start here

Book your Clarity Session.

A full 90-minute coaching session. $450 USD. A written Mapping follows within a few days. If you choose to join a program within 14 days, the $450 is credited.

  • Private · confidential · 1:1
  • Zoom, in English, French, or Spanish
  • Written Mapping delivered within 48h
  • $450 credited if you sign a program within 14 days

1:1 track: Clarity Session $450 USD (90 min), then a Signature, Deep, or Transformational program. Investment shared in the written proposal after your Clarity Session.  ·  Retreats track (separate): Florida Retreats by application. Coaching fee shared in the admission email after your application is approved.

Contact

Another question? Write to me.

For anything that isn't about booking a Clarity Session. Press, partnerships, general questions. Cindy reads every message personally.